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We’re a London-based, boutique creative agency. Founded in 2019, we’ve set our sights on bringing individual, curated content to startups, scale-ups and personal brands.
Frequently Asked Questions
Homepage FAQs and disclaimers
How much does web design and development typically cost at Ariene Creative Studio?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
How much does web design and development typically cost at Ariene Creative Studio?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
Content & Copywriting
Do you offer proofreading as part of your services?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
Do you offer one-time projects or ongoing support?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
What other services do you offer?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
What is copywriting, and what does a copywriter do?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.Whatever stage your business is at, we’ll help you launch with confidence.
How much does professional copywriting costs?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.Whatever stage your business is at, we’ll help you launch with confidence.
Web design and development
What is a payment gateway and why do I need one for my ecommerce store?
In a nutshell, the payment gateway is what enables you to take online payments. Think of the card machine at the checkout whenever you buy anything at a shop (and don’t use cash). A payment gateway is essentially your site’s card machine. It is a tool that enables you to securely take and validate your customers’ card details, making sure that the funds will be available for you to take payment for what you are providing.
What is an eCommerce website and how do I get one?
As one of the leading e-commerce web designers in Oxford , we have a solid knowledgebase in creating e-commerce websites that work. We work with our clients to help them find the right e-commerce solution. Whether that is WooCommerce, Shopify or a custom solution, we can create an e-commerce website Oxford that works for you.
An E-Commerce (electronic commerce) website allows you to sell physical goods, services, and invoice all direct from your website. But it doesn’t stop there, it can be a powerful part of your supply chain and manage your orders, shipping and process payments through various methods such as PayPal, Stripe and other payment solutions.
Do you offer SEO with your websites?
All our sites come with on-page SEO configured. Of course, having the best looking, easiest to use site isn’t much use unless you’re going to have traffic to it (unless you’re a book store run by Dylan Moran). That’s why all our e-commerce sites only go live with proper SEO in place so that your customers can find you through web searches based on what you sell.
We’ll also show you how to make sure you tick the right SEO boxes whenever you add new products to your store yourself.
how good is WooCommerce
We think WooCommerce is better than Shopify for most of our clients, because its cheaper to build and run, and because you get the power of WordPress for content creation as well. We still build Shopify sites when it’s a better option.
how long does it take to develop a WordPress website?
THIS ALL NEEDS UPDATING
The answer depends very much upon the website needed and the client. Since all our WordPress websites are bespoke, there is no one size fits all answer to this question. The quickest we have delivered a site was in a single day, though it was a special set of circumstances (not least of which that it was a single page site where the client left all design decisions to us).
To give a rough idea, the average turnaround for one of our sites is 6-12 weeks from the initial website workshop meeting in our Oxford office. The actual time spent on any site is dictated mainly by how complex the site is and the quality of communication with the client.
Do you offer Shopify websites?
THIS ALL NEEDS UPDATING
Shopify – a standalone ecommerce platform, we can create a bespoke design for your Shopify store so you aren’t locked into one of their boring themes. Shopify is an easy solution for handling stock, payments etc.
WooCommerce – this is a plugin for WordPress that extends the content platform to become a fully fledged ecommerce store and has much of the same functionality as Shopify.
We tend to recommend WooCommerce because we think it has several advantages over Shopify (and WooCommerce powers more online stores that Shopify does). Read more on our ecommerce page.
THIS ALL NEEDS UPDATINGWhat additional tools can I integrate into my website?
THIS ALL NEEDS UPDATING WordPress plugin development – if there’s functionality you need and there isn’t a plugin that offers it, we can build it.
API integrations – if you have a third party API, you want to integrate, such as a supplier data feed or a way for website visitors to upload information, we can seamlessly import that data.
Payment gateways – if you want to take money but don’t want a full ecommerce solution, we can integrate PayPal, Stripe, Apple Pay and others.
WooCommerce integration – if you do want a full ecommerce solution, read how WooCommerce can help you.
Standalone themes or full hosting – we can either host the WordPress website we design for you or supply it as a packaged website you can take to an existing hosting arrangement.
Migration to WordPress – if you already have a website, and we think WordPress is a better choice, we’ll explain why and handle the move if you want to go ahead.
SEO – if you want to rank on Google, you need SEO built into the website. SEO is baked into every WordPress website we design. If you want ongoing SEO support we offer that as an ongoing aftercare service. THIS ALL NEEDS UPDATING
What is included with an Ariene Creative Studio website?
SSL Certificate – No luck needed, just solid security
Google Analytics – Recording user interactions & journies
Secure Hosting – Kind standard hosting with AWS & Digital Ocean
Mobile Optimised – All our websites get a gold star
CMS Training – Personal CMS training that rocksWhat is wordpress?
THIS ALL NEEDS UPDATING WordPress is a content management system (CMS) that allows you to easily maintain a website, even if you have no coding or design skills. f you can use a Microsoft Word or Google Docs, you can use WordPress (and all of our websites come standard with training on how to use your new WordPress website).
WordPress is the largest and most widely recognised content management system (CMS) platform for making websites. Used by start-ups all the way to Fortune companies, WordPress can be developed for any sized business or organisation. WordPress is fantastic for many reasons, but one is that it is highly adaptable to most website applications, and custom development means we can create whatever you can dream.
It’s estimated to power 40% of the world’s websites. And because of that, there is a rich set of tools and plugins (nearly 60,000 in total), allowing you to do anything from advanced SEO to translating pages. What’s more, it’s regularly updated with new tools and protection against security issues, so it is a robust and safe system. And if there is something custom that you would like your website to do, and the functionality doesn’t exist in a plugin exactly how you would like, we can create it from scratch as we have guru level programmers on our team. THIS ALL NEEDS UPDATING
SEO
What is SEO? Cheshunt
In its strictest sense, Search Engine Optimisation (SEO) is any work done on your site’s pages to make them more likely to be indexed by Google for particular keywords, so that they are more visible in search results. (There are, of course, more search engines than Google. But since all of them put together account for less than 8% of all searches, they are rarely accounted for in SEO practices).
Although the strict meaning of SEO is making pages more visible to search engines, the current understanding of it has expanded to include methods to push sites further up the rankings, including strategic backlinking (getting other sites to talk about yours) and content targeting (writing copy specifically to be picked up for keywords).
Adding ‘Cheshunt’ to the end of the above question is an example of SEO practice, making this question and answer more visible to anyone searching for SEO information in the Oxford area. See what we did there?
How do you measure SEO success
This is a key question before you engage in any SEO campaign. For some, the only measure is how high you appear in the search results on Google. However, this is a very narrow view and only takes certain search terms into consideration.
As well as ranking position for particular keywords, an overall increase in site traffic should be looked at, as well as actual conversions on site (how many of your visitors actually do something while they’re there, like buy a product or download a resource, or even just get in contact).
What are keywords, and how do I rank for them?
In SEO terms, a keyword is a term you would wish to be found for. Unintuitively though, keywords in this sense are not necessarily single words. For example. If you have a site that sells woolly hats, your SEO keywords could be “woolly’ or “hats’, but they could just as easily be “woolly hats” or “hoxton bonnet” or even “funny multicoloured hats with bobbles on top”. It all depends on what the people you wish to attract to your site are searching for.
There are generally two types of keyword, known as short tail and long tail respectively. The difference is the number of words in them – short tail keywords are one or two words, whereas long tail consists of three or more words. So in the above example, “Wooly hat” would be considered a short tail keyword. It is more likely to be searched for, but this also means there will be a lot of competition. Short tail keywords also tend to have lower conversion rates. In contrast, “funny multicoloured hats with bobbles on top” would be a long-tail keyword, and because it is far more specific, less people will search for it. But those that do are more likely to end up as a conversion.
How will I know which keywords to optimise for?
You will probably have a fair idea of some short tail keywords to aim for already. Any succinct descriptions of what your site offers would be the most obvious picks. However, the more keywords you can optimise for, the greater your likelihood of attracting traffic to your site from all kinds of searches. This is where keyword research is critical. Knowing what people are likely to search for requires watching what is happening in searches already, what your competitors are ranking for, what is converting well on your own site, and a number of other factors.
Can SEO harm my position on search engines (including Google)?
Yes, if out of date practices are used, they can incur penalties from Google. Historically, the relationship between SEO and the development of Google’s search algorithm has been akin to an arms race. Google sees any attempt to game its system as contrary to its mission to provide the best possible results for any given search of the web. Therefore, previous practices such as
Do you do local SEO?
If you are in a very competitive market (or just want to dominate your niche) we can create an SEO strategy that will help you dominate and help you win online.
Our SEO campaigns are led by data and focus on organic growth through content creation, social signals, technical SEO, links and more…all completely tailored for you.
What this means is that we will ensure that your website is as optimised for Google as possible, by examining all the things the search engines look for on your website, and fine-tuning them to within an inch of their existence.
Ongoing, and based on the data that we collect, we will help with adjustments to your website’s content, create new content, develop strategic links, and keep tweaking the site and strategy to ensure that your site keeps going up in the ranks.
We can also help you with ongoing SEO work. For instance, our digital marketing services will help to provide new content that will drive off-page SEO link-building campaigns to consolidate and further boost your rankings.
How do I get my website to appear on page one of search engines?
If you are in a very competitive market (or just want to dominate your niche) we can create an SEO strategy that will help you dominate and help you win online.
Our SEO campaigns are led by data and focus on organic growth through content creation, social signals, technical SEO, links and more…all completely tailored for you.
What this means is that we will ensure that your website is as optimised for Google as possible, by examining all the things the search engines look for on your website, and fine-tuning them to within an inch of their existence.
Ongoing, and based on the data that we collect, we will help with adjustments to your website’s content, create new content, develop strategic links, and keep tweaking the site and strategy to ensure that your site keeps going up in the ranks.
We can also help you with ongoing SEO work. For instance, our digital marketing services will help to provide new content that will drive off-page SEO link-building campaigns to consolidate and further boost your rankings.
Do I need SEO for my website?
If you have a website, then the answer is yes.
88% of consumers who search for a type of local business on a mobile device, call or go to that business within 24 hours
If you already have a website, and you are not getting as many enquiries or sales from your site as you would like then there is a good chance it’s because people aren’t visiting it. And that could be because you’re languishing at the bottom of the page of search results, or worse – on page 2 where websites go to die.
The most powerful tool for finding what you need is Google, and everyone uses it. And if you don’t show up when your potential clients Google <enter your service/product here> then that business will go to your competition who are ranking above you.
Talk to our epic SEO specialists today to help get your site rocking to the top. Even if you’ve used a previous SEO company, we think you’ll find our SEO agency approach refreshing with no hiding behind smoke and mirrors!
How do I get started with SEO with Ariene Creative Studio?
all of our websites go out the door with SEO.
Unlike other SEO companies, everything that we make here at Rare Form is based on solid marketing strategies and meeting your needs. We look at where you are, what you are looking to achieve, who your target audience is, then formulate a plan as to how to get there. It’s a simple strategy, effective, and produces results. Want to get your website rolling to the top of Google? Get in touch, you’ll be glad you did.
The second page of Google is where websites go to die. Every website that we make at Rare Form, is completed with the SEO done and in place, so the minute it hits the internet, your website has the best possible chance of ranking for your chosen keywords. During our website workshop, we go over everything that you want your website to achieve and use this to develop an on-page SEO strategy that not only appeals to Google, but to your target audience. The end result is a fully Search Engine Optimised website that is ready to take over the world.
What end-to-end web design services can I get near me?
Whether you’re just starting out and want a home for your portfolio or have a physical business that you need to promote online, we offer everything you need to launch your professional website, all in one place.
See our affordable end-to-end web design & content services near you. Get your no-obligation quote guide today.
Your questions answered
Common questions
Homepage FAQs and disclaimers
How much does web design and development typically cost at Ariene Creative Studio?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
How much does web design and development typically cost at Ariene Creative Studio?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
Content & Copywriting
Do you offer proofreading as part of your services?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
Do you offer one-time projects or ongoing support?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
What other services do you offer?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.
Whatever stage your business is at, we’ll help you launch with confidence.
What is copywriting, and what does a copywriter do?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.Whatever stage your business is at, we’ll help you launch with confidence.
How much does professional copywriting costs?
Whether you’re just starting out or looking to grow your business, we offer flexible, transparent website packages to suit your needs and budget. Most of our website projects range from £400 to £1,200, depending on the size and complexity of your site.
We also offer a One-Page Quick Launch option from £250 — perfect for getting online fast with a professional presence.
All projects are quoted as fixed fees based on a clearly agreed scope of work — so you’ll know exactly what’s included from day one. No hidden charges. No technical jargon. Just clear, honest pricing and a site that’s built to support your goals.Whatever stage your business is at, we’ll help you launch with confidence.
Web design and development
What is a payment gateway and why do I need one for my ecommerce store?
In a nutshell, the payment gateway is what enables you to take online payments. Think of the card machine at the checkout whenever you buy anything at a shop (and don’t use cash). A payment gateway is essentially your site’s card machine. It is a tool that enables you to securely take and validate your customers’ card details, making sure that the funds will be available for you to take payment for what you are providing.
What is an eCommerce website and how do I get one?
As one of the leading e-commerce web designers in Oxford , we have a solid knowledgebase in creating e-commerce websites that work. We work with our clients to help them find the right e-commerce solution. Whether that is WooCommerce, Shopify or a custom solution, we can create an e-commerce website Oxford that works for you.
An E-Commerce (electronic commerce) website allows you to sell physical goods, services, and invoice all direct from your website. But it doesn’t stop there, it can be a powerful part of your supply chain and manage your orders, shipping and process payments through various methods such as PayPal, Stripe and other payment solutions.
Do you offer SEO with your websites?
All our sites come with on-page SEO configured. Of course, having the best looking, easiest to use site isn’t much use unless you’re going to have traffic to it (unless you’re a book store run by Dylan Moran). That’s why all our e-commerce sites only go live with proper SEO in place so that your customers can find you through web searches based on what you sell.
We’ll also show you how to make sure you tick the right SEO boxes whenever you add new products to your store yourself.
how good is WooCommerce
We think WooCommerce is better than Shopify for most of our clients, because its cheaper to build and run, and because you get the power of WordPress for content creation as well. We still build Shopify sites when it’s a better option.
how long does it take to develop a WordPress website?
THIS ALL NEEDS UPDATING
The answer depends very much upon the website needed and the client. Since all our WordPress websites are bespoke, there is no one size fits all answer to this question. The quickest we have delivered a site was in a single day, though it was a special set of circumstances (not least of which that it was a single page site where the client left all design decisions to us).
To give a rough idea, the average turnaround for one of our sites is 6-12 weeks from the initial website workshop meeting in our Oxford office. The actual time spent on any site is dictated mainly by how complex the site is and the quality of communication with the client.
Do you offer Shopify websites?
THIS ALL NEEDS UPDATING
Shopify – a standalone ecommerce platform, we can create a bespoke design for your Shopify store so you aren’t locked into one of their boring themes. Shopify is an easy solution for handling stock, payments etc.
WooCommerce – this is a plugin for WordPress that extends the content platform to become a fully fledged ecommerce store and has much of the same functionality as Shopify.
We tend to recommend WooCommerce because we think it has several advantages over Shopify (and WooCommerce powers more online stores that Shopify does). Read more on our ecommerce page.
THIS ALL NEEDS UPDATINGWhat additional tools can I integrate into my website?
THIS ALL NEEDS UPDATING WordPress plugin development – if there’s functionality you need and there isn’t a plugin that offers it, we can build it.
API integrations – if you have a third party API, you want to integrate, such as a supplier data feed or a way for website visitors to upload information, we can seamlessly import that data.
Payment gateways – if you want to take money but don’t want a full ecommerce solution, we can integrate PayPal, Stripe, Apple Pay and others.
WooCommerce integration – if you do want a full ecommerce solution, read how WooCommerce can help you.
Standalone themes or full hosting – we can either host the WordPress website we design for you or supply it as a packaged website you can take to an existing hosting arrangement.
Migration to WordPress – if you already have a website, and we think WordPress is a better choice, we’ll explain why and handle the move if you want to go ahead.
SEO – if you want to rank on Google, you need SEO built into the website. SEO is baked into every WordPress website we design. If you want ongoing SEO support we offer that as an ongoing aftercare service. THIS ALL NEEDS UPDATING
What is included with an Ariene Creative Studio website?
SSL Certificate – No luck needed, just solid security
Google Analytics – Recording user interactions & journies
Secure Hosting – Kind standard hosting with AWS & Digital Ocean
Mobile Optimised – All our websites get a gold star
CMS Training – Personal CMS training that rocksWhat is wordpress?
THIS ALL NEEDS UPDATING WordPress is a content management system (CMS) that allows you to easily maintain a website, even if you have no coding or design skills. f you can use a Microsoft Word or Google Docs, you can use WordPress (and all of our websites come standard with training on how to use your new WordPress website).
WordPress is the largest and most widely recognised content management system (CMS) platform for making websites. Used by start-ups all the way to Fortune companies, WordPress can be developed for any sized business or organisation. WordPress is fantastic for many reasons, but one is that it is highly adaptable to most website applications, and custom development means we can create whatever you can dream.
It’s estimated to power 40% of the world’s websites. And because of that, there is a rich set of tools and plugins (nearly 60,000 in total), allowing you to do anything from advanced SEO to translating pages. What’s more, it’s regularly updated with new tools and protection against security issues, so it is a robust and safe system. And if there is something custom that you would like your website to do, and the functionality doesn’t exist in a plugin exactly how you would like, we can create it from scratch as we have guru level programmers on our team. THIS ALL NEEDS UPDATING
SEO
What is SEO? Cheshunt
In its strictest sense, Search Engine Optimisation (SEO) is any work done on your site’s pages to make them more likely to be indexed by Google for particular keywords, so that they are more visible in search results. (There are, of course, more search engines than Google. But since all of them put together account for less than 8% of all searches, they are rarely accounted for in SEO practices).
Although the strict meaning of SEO is making pages more visible to search engines, the current understanding of it has expanded to include methods to push sites further up the rankings, including strategic backlinking (getting other sites to talk about yours) and content targeting (writing copy specifically to be picked up for keywords).
Adding ‘Cheshunt’ to the end of the above question is an example of SEO practice, making this question and answer more visible to anyone searching for SEO information in the Oxford area. See what we did there?
How do you measure SEO success
This is a key question before you engage in any SEO campaign. For some, the only measure is how high you appear in the search results on Google. However, this is a very narrow view and only takes certain search terms into consideration.
As well as ranking position for particular keywords, an overall increase in site traffic should be looked at, as well as actual conversions on site (how many of your visitors actually do something while they’re there, like buy a product or download a resource, or even just get in contact).
What are keywords, and how do I rank for them?
In SEO terms, a keyword is a term you would wish to be found for. Unintuitively though, keywords in this sense are not necessarily single words. For example. If you have a site that sells woolly hats, your SEO keywords could be “woolly’ or “hats’, but they could just as easily be “woolly hats” or “hoxton bonnet” or even “funny multicoloured hats with bobbles on top”. It all depends on what the people you wish to attract to your site are searching for.
There are generally two types of keyword, known as short tail and long tail respectively. The difference is the number of words in them – short tail keywords are one or two words, whereas long tail consists of three or more words. So in the above example, “Wooly hat” would be considered a short tail keyword. It is more likely to be searched for, but this also means there will be a lot of competition. Short tail keywords also tend to have lower conversion rates. In contrast, “funny multicoloured hats with bobbles on top” would be a long-tail keyword, and because it is far more specific, less people will search for it. But those that do are more likely to end up as a conversion.
How will I know which keywords to optimise for?
You will probably have a fair idea of some short tail keywords to aim for already. Any succinct descriptions of what your site offers would be the most obvious picks. However, the more keywords you can optimise for, the greater your likelihood of attracting traffic to your site from all kinds of searches. This is where keyword research is critical. Knowing what people are likely to search for requires watching what is happening in searches already, what your competitors are ranking for, what is converting well on your own site, and a number of other factors.
Can SEO harm my position on search engines (including Google)?
Yes, if out of date practices are used, they can incur penalties from Google. Historically, the relationship between SEO and the development of Google’s search algorithm has been akin to an arms race. Google sees any attempt to game its system as contrary to its mission to provide the best possible results for any given search of the web. Therefore, previous practices such as
Do you do local SEO?
If you are in a very competitive market (or just want to dominate your niche) we can create an SEO strategy that will help you dominate and help you win online.
Our SEO campaigns are led by data and focus on organic growth through content creation, social signals, technical SEO, links and more…all completely tailored for you.
What this means is that we will ensure that your website is as optimised for Google as possible, by examining all the things the search engines look for on your website, and fine-tuning them to within an inch of their existence.
Ongoing, and based on the data that we collect, we will help with adjustments to your website’s content, create new content, develop strategic links, and keep tweaking the site and strategy to ensure that your site keeps going up in the ranks.
We can also help you with ongoing SEO work. For instance, our digital marketing services will help to provide new content that will drive off-page SEO link-building campaigns to consolidate and further boost your rankings.
How do I get my website to appear on page one of search engines?
If you are in a very competitive market (or just want to dominate your niche) we can create an SEO strategy that will help you dominate and help you win online.
Our SEO campaigns are led by data and focus on organic growth through content creation, social signals, technical SEO, links and more…all completely tailored for you.
What this means is that we will ensure that your website is as optimised for Google as possible, by examining all the things the search engines look for on your website, and fine-tuning them to within an inch of their existence.
Ongoing, and based on the data that we collect, we will help with adjustments to your website’s content, create new content, develop strategic links, and keep tweaking the site and strategy to ensure that your site keeps going up in the ranks.
We can also help you with ongoing SEO work. For instance, our digital marketing services will help to provide new content that will drive off-page SEO link-building campaigns to consolidate and further boost your rankings.
Do I need SEO for my website?
If you have a website, then the answer is yes.
88% of consumers who search for a type of local business on a mobile device, call or go to that business within 24 hours
If you already have a website, and you are not getting as many enquiries or sales from your site as you would like then there is a good chance it’s because people aren’t visiting it. And that could be because you’re languishing at the bottom of the page of search results, or worse – on page 2 where websites go to die.
The most powerful tool for finding what you need is Google, and everyone uses it. And if you don’t show up when your potential clients Google <enter your service/product here> then that business will go to your competition who are ranking above you.
Talk to our epic SEO specialists today to help get your site rocking to the top. Even if you’ve used a previous SEO company, we think you’ll find our SEO agency approach refreshing with no hiding behind smoke and mirrors!
How do I get started with SEO with Ariene Creative Studio?
all of our websites go out the door with SEO.
Unlike other SEO companies, everything that we make here at Rare Form is based on solid marketing strategies and meeting your needs. We look at where you are, what you are looking to achieve, who your target audience is, then formulate a plan as to how to get there. It’s a simple strategy, effective, and produces results. Want to get your website rolling to the top of Google? Get in touch, you’ll be glad you did.
The second page of Google is where websites go to die. Every website that we make at Rare Form, is completed with the SEO done and in place, so the minute it hits the internet, your website has the best possible chance of ranking for your chosen keywords. During our website workshop, we go over everything that you want your website to achieve and use this to develop an on-page SEO strategy that not only appeals to Google, but to your target audience. The end result is a fully Search Engine Optimised website that is ready to take over the world.